tag:blogger.com,1999:blog-55402101219549404712024-03-08T11:57:23.205-05:00PR SoapboxMy musings on integrated communications and other topics of interest.Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.comBlogger97125tag:blogger.com,1999:blog-5540210121954940471.post-49078528293242833242011-12-21T14:58:00.001-05:002011-12-21T15:40:18.929-05:00The Future of Federal Web Page Design?The Federal Communications Commission (FCC) has launched My.FCC.gov. It's currently in beta and it allows a visitor to choose from eight customized dashboards to accommodate their specific interests and/or needs of different industries (e.g. consumer, media, etc.). Or users can create their own personal dashboard using a combination of 22 different agency widgets that correspond to a publication Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-27772205664896028522011-12-19T11:55:00.008-05:002011-12-19T12:41:35.289-05:00Strategic Agility & Learning AgilityAs we close 2011, I am struck once again by the profound evolution of our industry. As I reflect on this year professionally and set goals for 2012, I am reminded of the advice given to me by Sheri Leonardo, one of the best human resource professionals I have ever worked with. She said the two hardest things to cultivate in an employee are strategic agility and learning agility. Strategic Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-30493822321635340142011-11-29T16:06:00.002-05:002011-11-29T16:12:29.249-05:00WPP Acquires The Glover Park GroupCongratulations to my fellow colleagues.To my Ogilvy Group family and the larger WPP network - happy to be back in the fold.Link to the Politico story:WPP buys Glover Park GroupColleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-9755575348119186812011-02-17T09:58:00.002-05:002011-02-17T10:04:17.669-05:00Résumé TipsAs I've written about before, I meet with a lot of students either looking to learn more about the communications industry or they are young professionals seeking information on how to get to the next level in their career (the transition from AE to SAE for example). While I am not a recruitment expert, I can attest that this is the good advice that I have received (and followed) over the years Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-4243442637958274672011-01-17T14:05:00.006-05:002011-01-17T14:33:10.341-05:00Honoring Dr. Martin Luther King, Jr. - Commitment to Service MLK 25 ChallengeToday marks the 25th Anniversary of the Dr. Martin Luther King, Jr. federal holiday. The Corporation for National & Community Service is launching the MLK 25 Challenge, an initiative to encourage all Americans to honor Dr. King's work and legacy by pledging to conduct at least 25 actions during 2011 to make a difference to others and strengthen our communities. You can find ideas on how you Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-63232935495720452552011-01-10T10:55:00.010-05:002011-01-10T11:44:27.375-05:00The Professionals of Tomorrow: Why You Should Make Time for Students Interested in CommunicationsAn article in last week's PRWeek (subscription required) caught my attention. In essence, the piece highlights how some public relations/communication students are having trouble connecting with and learning from veterans in the industry.Last year, I was contacted by 22 students seeking advice and information about what it is like to work in communications today. The majority of them found me Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-8273876779476945222011-01-02T17:38:00.003-05:002011-01-02T17:50:17.589-05:00Happy New YearHappy New Year!I haven't blogged in quite some time and as 2010 ended, I realized how much I missed writing about our industry. As the public relations industry continues to change and communication disciplines become more integrated, I am going to make more of a conscious effort in 2011 to blog more often and focus on topics that mean a great deal to me. This includes focusing on client service,Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-8440092071173817352010-05-29T08:24:00.006-04:002011-01-02T18:37:35.473-05:00Government 2.0 Expo - Part TwoThe conclusion of the Government 2.0 Expo left me inspired and appreciating the strides that the government and industry have taken to create and implement better applications and policies that truly move government towards transparency as well as more collaboration among its constituents.My lasting impression is that while many government agencies that "get it" have adopted social media policiesColleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-8797318153644182492010-05-27T11:38:00.007-04:002010-05-27T13:09:17.328-04:00Government 2.0 Expo - Part OneFor the last two days, I have been attending the Government 2.0 Expo at the Washington Convention Center. It has been an inspiring event looking at the application of new technologies in the public sector. I'm only halfway into my second day, but I thought I would share with you some high-level observations of the conference so far.The keynotes have been inspiring and I strongly encourage anyone Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-26870682619959889742010-05-18T06:30:00.006-04:002010-05-27T11:37:52.763-04:00Reaching Government Stakeholders with Digital AssetsWhile most companies seeking to target the government market have established specific federal sector websites, more companies are enhancing their social media presence and developing additional digital assets such as interactive widgets, quizzes, and videos to effectively reach government decision makers. Firewalls and IT policies, however, may not allow the government audience to see your Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-73824014185972255892010-03-18T07:23:00.003-04:002010-03-18T07:33:10.112-04:00Be A Silo SmasherIt takes a lot to be an effective professional communicator. One of the early lessons I learned in public relations is that it helps to be a silo smasher.Silo smashing can occur for clients (I've actually been in rooms where in-house sales, marketing and communication teams rarely, if ever meet except to discuss budget issues). It can also occur within a communications organization. If the only Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-60417905977990304512010-02-25T07:02:00.003-05:002010-02-25T07:19:03.941-05:00My First #PRBC post: "Communicating to Uncle Sam"I am super excited that my first contributing post to PR Breakfast Club (#PRBC) is posted this morning: 'Communicating to Uncle Sam' is a very broad overview about what companies looking to market and raise awareness about their products and services to the federal sector should consider when seeking to reach a government audience. The post is in no way exhaustive or comprehensive, just a Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-88001278622356785782010-02-19T06:37:00.007-05:002010-02-19T07:13:34.783-05:00Happy HAPPO Day! (Resources)Happy HAPPO Day everyone! Last year, I wrote a post called "Resources for Those Looking for A Job." I am pasting what I think are some of the best sources and including in this post some twitter hashtags I follow regarding the job market. While I know today is about extended networking and job listings not necessarily found on job sites, I thought I would share with you some of my favorite Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-63841386939999267992010-02-15T09:05:00.003-05:002010-02-15T09:24:54.054-05:00Inaugural #HAPPO HourKick-off #HAPPO week with the first-ever DC #HAPPO Hour tomorrow night at The District Chop House!DCFlacks' February happy hour will join forces with Help a PR Pro Out (#HAPPO and for DC job-seekers #HAPPODC on Twitter) to connect PR job seekers with employers looking for top talent. Join us Tuesday, Feb 16 at 6:30 p.m. All you have to do is show up, then meet and chat career opportunities with Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-13274022695070710942010-02-12T07:51:00.007-05:002010-02-12T12:41:37.693-05:00C'mon and Get #HAPPO!Most of us all know someone who has lost their job or is searching for a new job in communications/marketing/social media/PR in this rough economy. Job searching is tough. Interviewing can be a nerve-wracking, anxiety- ridden process, and to top it all off, many professional communicators may be frustrated that they feel they aren't seeing or finding all the opportunities that may currently be Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-92113232701154953952010-02-08T09:25:00.003-05:002010-02-08T09:51:56.003-05:00Google Ad is GoldLast night I watched the Super Bowl while participating in #Brandbowl on Twitter. Lots of good exchange about the ads as they appeared and discussion over what resonated with the audience and what fell short (talk about a lack of social media presence in the ads - but I digress).I know there are going to be a TON of posts today recapping the ads and discussing "the best and the worst," but I Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-69804777353017282482010-02-05T11:20:00.003-05:002010-02-05T11:32:00.842-05:00Cool Conference - Free Culture XI'm bummed I'm going to be missing this, but the Free Culture X conference will be taking place at George Washington University (my Alma mater - GO COLONIALS!) on February 13th and 14th. Admission is what you want to pay and there are some cool giveaways for those who make a donation.About the Free Culture Conference 2010:Students for Free Culture is convening the international free culture Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-70492813044990790442010-01-25T07:47:00.001-05:002010-01-25T07:49:24.316-05:00Seamless IntegrationI love working on integrated accounts. You know - the accounts where it's a true collaborative effort that involves multiple departments, subject matter experts and parties to plan, execute and measure a truly extraordinary campaign for a client.Working across departments, however, can present its own challenges. Frustration may arise internally because of a lack of understanding of each Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-77710090794037353002010-01-20T07:42:00.005-05:002010-01-20T08:00:51.811-05:00Social Media Week - NYCRegistration is now open for Social Media Week in NYC, which will take place February 1st - 5th. This is one of those events where I wish I could make it up to NYC for the week. First, it's an excellent venue to learn about how other companies and organizations are using social media and how they are addressing key concerns. Second, I would love to meet fellow social media/communication Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-87904436342487344952010-01-03T19:41:00.005-05:002010-01-03T20:04:38.610-05:00Happy New Year!Happy New Year! I hope 2010 is off to a fantastic start for you. 2009 ended wonderfully for me. I feel very blessed and grateful!I wish you a phenomenal 2010 filled with fantastic, wonderful surprises and amazing accomplishments. Happy New Year!Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-43952775582176487932009-12-21T12:59:00.006-05:002009-12-21T13:18:05.553-05:002010 #PRStudChat ScheduleThe popular and extremely informative PR Student Chat (#PRStudChat) on Twitter is making some exciting changes in 2010. Founders and Moderators Deirdre Breakenridge and Valerie Simon have announced the 2010 dates for the monthly chat. They have also announced that each chat will focus on a theme or issue. January's chat will take place on January 13th and the topic will be "Focus on the EducatorColleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-87266027940970840872009-12-20T13:43:00.004-05:002009-12-20T14:06:27.274-05:00The Disclosure Post (My New Gig!)My apologies to all who have been checking my blog for updates the last few weeks only to discover no new posts. After freelancing through the summer, I have joined Ogilvy Public Relations as an Account Director in its Social Marketing practice in the Washington, D.C. office. I started in late November and have been busy getting ramped up on accounts and learning about the company. I have had a Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-84719435762524718732009-11-11T09:18:00.003-05:002009-11-11T10:03:05.684-05:00A Reminder To Build RelationshipsSeeing this post over at The Bad Pitch Blog this week made my blood boil. Please go read the post in its entirety and draw your own conclusions. I feel so bad for the journalist who reportedly begged to get off an agency's media list only to continue to be bombarded with unwanted pitches and no response (or reported action) from the agency to rectify the situation. Unfortunately, it only takes Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com1tag:blogger.com,1999:blog-5540210121954940471.post-63960190969412193032009-11-01T08:37:00.008-05:002009-11-01T13:51:06.330-05:00Clients Can't Approve or Reject Ideas They Aren't ShownCreativity in PR and marketing is a goal that all great professional communicators want to achieve. Creative campaigns and strategies make you memorable. They often think outside the box. Often the best ideas challenge teams to use other multichannel strategies and tactics (e.g. guerrilla marketing, event planning, mobile engagement, etc.) that often haven't been considered to enhance their Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-81787497123517744792009-10-23T09:40:00.003-04:002009-10-23T10:39:31.911-04:00Journalism School - The New Higher Education Choice for Emerging Media and Corporate Communicators?When the recession got particularly bad last February, a friend of mine who had been laid off from her job as a corporate public relations manager told me she was going back to school to earn her master's degree. Happy for her, I asked what she was going to study (thinking it would be some sort of degree in strategic communications or health care since that was her career background). Her answer:Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0