tag:blogger.com,1999:blog-55402101219549404712012-02-01T11:36:05.216-05:00I'm on my PR Soapbox - Talking all things public relationsColleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.comBlogger981100tag:blogger.com,1999:blog-5540210121954940471.post-49078528293242833242011-12-21T14:58:00.001-05:002011-12-21T15:40:18.929-05:00

The Federal Communications Commission (FCC) has launched My.FCC.gov. It's currently in beta and it allows a visitor to choose from eight customized dashboards to accommodate their specific interests and/or needs of different industries (e.g. consumer, media, etc.). Or users can create their own personal dashboard using a combination of 22 different agency widgets that correspond to a publication

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-27772205664896028522011-12-19T11:55:00.008-05:002011-12-19T12:41:35.289-05:00

As we close 2011, I am struck once again by the profound evolution of our industry. As I reflect on this year professionally and set goals for 2012, I am reminded of the advice given to me by Sheri Leonardo, one of the best human resource professionals I have ever worked with. She said the two hardest things to cultivate in an employee are strategic agility and learning agility. Strategic

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-30493822321635340142011-11-29T16:06:00.002-05:002011-11-29T16:12:29.249-05:00

Congratulations to my fellow colleagues.To my Ogilvy Group family and the larger WPP network - happy to be back in the fold.Link to the Politico story:WPP buys Glover Park Group

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-9755575348119186812011-02-17T09:58:00.002-05:002011-02-17T10:04:17.669-05:00

As I've written about before, I meet with a lot of students either looking to learn more about the communications industry or they are young professionals seeking information on how to get to the next level in their career (the transition from AE to SAE for example). While I am not a recruitment expert, I can attest that this is the good advice that I have received (and followed) over the years

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-4243442637958274672011-01-17T14:05:00.006-05:002011-01-17T14:33:10.341-05:00

Today marks the 25th Anniversary of the Dr. Martin Luther King, Jr. federal holiday. The Corporation for National & Community Service is launching the MLK 25 Challenge, an initiative to encourage all Americans to honor Dr. King's work and legacy by pledging to conduct at least 25 actions during 2011 to make a difference to others and strengthen our communities. You can find ideas on how you can

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-63232935495720452552011-01-10T10:55:00.010-05:002011-01-10T11:44:27.375-05:00

An article in last week's PRWeek (subscription required) caught my attention. In essence, the piece highlights how some public relations/communication students are having trouble connecting with and learning from veterans in the industry.Last year, I was contacted by 22 students seeking advice and information about what it is like to work in communications today. The majority of them found me

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-8273876779476945222011-01-02T17:38:00.003-05:002011-01-02T17:50:17.589-05:00

Happy New Year!I haven't blogged in quite some time and as 2010 ended, I realized how much I missed writing about our industry. As the public relations industry continues to change and communication disciplines become more integrated, I am going to make more of a conscious effort in 2011 to blog more often and focus on topics that mean a great deal to me. This includes focusing on client service,

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-8440092071173817352010-05-29T08:24:00.006-04:002011-01-02T18:37:35.473-05:00

The conclusion of the Government 2.0 Expo left me inspired and appreciating the strides that the government and industry have taken to create and implement better applications and policies that truly move government towards transparency as well as more collaboration among its constituents.My lasting impression is that while many government agencies that "get it" have adopted social media policies

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-8797318153644182492010-05-27T11:38:00.007-04:002010-05-27T13:09:17.328-04:00

For the last two days, I have been attending the Government 2.0 Expo at the Washington Convention Center. It has been an inspiring event looking at the application of new technologies in the public sector. I'm only halfway into my second day, but I thought I would share with you some high-level observations of the conference so far.The keynotes have been inspiring and I strongly encourage anyone

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-26870682619959889742010-05-18T06:30:00.006-04:002010-05-27T11:37:52.763-04:00

While most companies seeking to target the government market have established specific federal sector websites, more companies are enhancing their social media presence and developing additional digital assets such as interactive widgets, quizzes, and videos to effectively reach government decision makers. Firewalls and IT policies, however, may not allow the government audience to see your

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-73824014185972255892010-03-18T07:23:00.003-04:002010-03-18T07:33:10.112-04:00

It takes a lot to be an effective professional communicator. One of the early lessons I learned in public relations is that it helps to be a silo smasher.Silo smashing can occur for clients (I've actually been in rooms where in-house sales, marketing and communication teams rarely, if ever meet except to discuss budget issues). It can also occur within a communications organization. If the only

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-60417905977990304512010-02-25T07:02:00.003-05:002010-02-25T07:19:03.941-05:00

I am super excited that my first contributing post to PR Breakfast Club (#PRBC) is posted this morning: 'Communicating to Uncle Sam' is a very broad overview about what companies looking to market and raise awareness about their products and services to the federal sector should consider when seeking to reach a government audience. The post is in no way exhaustive or comprehensive, just a

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-88001278622356785782010-02-19T06:37:00.007-05:002010-02-19T07:13:34.783-05:00

Happy HAPPO Day everyone! Last year, I wrote a post called "Resources for Those Looking for A Job." I am pasting what I think are some of the best sources and including in this post some twitter hashtags I follow regarding the job market. While I know today is about extended networking and job listings not necessarily found on job sites, I thought I would share with you some of my favorite

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-63841386939999267992010-02-15T09:05:00.003-05:002010-02-15T09:24:54.054-05:00

Kick-off #HAPPO week with the first-ever DC #HAPPO Hour tomorrow night at The District Chop House!DCFlacks' February happy hour will join forces with Help a PR Pro Out (#HAPPO and for DC job-seekers #HAPPODC on Twitter) to connect PR job seekers with employers looking for top talent. Join us Tuesday, Feb 16 at 6:30 p.m. All you have to do is show up, then meet and chat career opportunities with

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-13274022695070710942010-02-12T07:51:00.007-05:002010-02-12T12:41:37.693-05:00

Most of us all know someone who has lost their job or is searching for a new job in communications/marketing/social media/PR in this rough economy. Job searching is tough. Interviewing can be a nerve-wracking, anxiety- ridden process, and to top it all off, many professional communicators may be frustrated that they feel they aren't seeing or finding all the opportunities that may currently be

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-92113232701154953952010-02-08T09:25:00.003-05:002010-02-08T09:51:56.003-05:00

Last night I watched the Super Bowl while participating in #Brandbowl on Twitter. Lots of good exchange about the ads as they appeared and discussion over what resonated with the audience and what fell short (talk about a lack of social media presence in the ads - but I digress).I know there are going to be a TON of posts today recapping the ads and discussing "the best and the worst," but I

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-69804777353017282482010-02-05T11:20:00.003-05:002010-02-05T11:32:00.842-05:00

I'm bummed I'm going to be missing this, but the Free Culture X conference will be taking place at George Washington University (my Alma mater - GO COLONIALS!) on February 13th and 14th. Admission is what you want to pay and there are some cool giveaways for those who make a donation.About the Free Culture Conference 2010:Students for Free Culture is convening the international free culture

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-70492813044990790442010-01-25T07:47:00.001-05:002010-01-25T07:49:24.316-05:00

I love working on integrated accounts. You know - the accounts where it's a true collaborative effort that involves multiple departments, subject matter experts and parties to plan, execute and measure a truly extraordinary campaign for a client.Working across departments, however, can present its own challenges. Frustration may arise internally because of a lack of understanding of each

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-77710090794037353002010-01-20T07:42:00.005-05:002010-01-20T08:00:51.811-05:00

Registration is now open for Social Media Week in NYC, which will take place February 1st - 5th. This is one of those events where I wish I could make it up to NYC for the week. First, it's an excellent venue to learn about how other companies and organizations are using social media and how they are addressing key concerns. Second, I would love to meet fellow social media/communication

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-87904436342487344952010-01-03T19:41:00.005-05:002010-01-03T20:04:38.610-05:00

Happy New Year! I hope 2010 is off to a fantastic start for you. 2009 ended wonderfully for me. I feel very blessed and grateful!I wish you a phenomenal 2010 filled with fantastic, wonderful surprises and amazing accomplishments. Happy New Year!

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-43952775582176487932009-12-21T12:59:00.006-05:002009-12-21T13:18:05.553-05:00

The popular and extremely informative PR Student Chat (#PRStudChat) on Twitter is making some exciting changes in 2010. Founders and Moderators Deirdre Breakenridge and Valerie Simon have announced the 2010 dates for the monthly chat. They have also announced that each chat will focus on a theme or issue. January's chat will take place on January 13th and the topic will be "Focus on the Educator

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-87266027940970840872009-12-20T13:43:00.004-05:002009-12-20T14:06:27.274-05:00

My apologies to all who have been checking my blog for updates the last few weeks only to discover no new posts. After freelancing through the summer, I have joined Ogilvy Public Relations as an Account Director in its Social Marketing practice in the Washington, D.C. office. I started in late November and have been busy getting ramped up on accounts and learning about the company. I have had a

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-84719435762524718732009-11-11T09:18:00.003-05:002009-11-11T10:03:05.684-05:00

Seeing this post over at The Bad Pitch Blog this week made my blood boil. Please go read the post in its entirety and draw your own conclusions. I feel so bad for the journalist who reportedly begged to get off an agency's media list only to continue to be bombarded with unwanted pitches and no response (or reported action) from the agency to rectify the situation. Unfortunately, it only takes

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com1tag:blogger.com,1999:blog-5540210121954940471.post-63960190969412193032009-11-01T08:37:00.008-05:002009-11-01T13:51:06.330-05:00

Creativity in PR and marketing is a goal that all great professional communicators want to achieve. Creative campaigns and strategies make you memorable. They often think outside the box. Often the best ideas challenge teams to use other multichannel strategies and tactics (e.g. guerrilla marketing, event planning, mobile engagement, etc.) that often haven't been considered to enhance their

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-81787497123517744792009-10-23T09:40:00.003-04:002009-10-23T10:39:31.911-04:00

When the recession got particularly bad last February, a friend of mine who had been laid off from her job as a corporate public relations manager told me she was going back to school to earn her master's degree. Happy for her, I asked what she was going to study (thinking it would be some sort of degree in strategic communications or health care since that was her career background). Her answer:

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-70888228740424999982009-10-19T09:59:00.004-04:002009-10-19T11:20:12.301-04:00

It appears Rupert Murdoch is on a mission to put the genie back in the bottle. Two recent articles caught my attention on how Mr. Murdoch is determined to make media outlets profitable again and that is by reinforcing what many believe to be a contrary Internet business model: charging for content. Michael Wolff, founder of the news aggregator Newser, wrote an article in Vanity Fair this month

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-66673731770424059902009-10-07T10:30:00.006-04:002009-10-07T11:43:29.725-04:00

Jennifer Walzer, founder and CEO of Backup My Info!, wrote a great account in today's New York Times' 'You're the Boss' blog of how her business is able to garner and generate its own PR without the aid of an agency. Walzer lists tips and resources in the post for how other companies looking to generate press for themselves can go about the process.What is interesting to me and what I applaud is

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com1tag:blogger.com,1999:blog-5540210121954940471.post-72380315006115648332009-10-06T14:10:00.011-04:002009-10-06T14:53:01.454-04:00

Yesterday, I noticed an article in MediaPost's Marketing Daily about the Federal Trade Commission's new Director of the Bureau of Consumer Protection David Vladeck announcing that the FTC plans to launch a campaign to teach kids and tweens how to recognize and analyze advertising.According the article:The multimedia ad campaign, directed at kids ages 8 to 12, will include a Web site featuring a

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-49940102784416836932009-10-05T09:43:00.005-04:002009-10-05T10:43:56.388-04:00

"If a man empties his purse into his head, no man can take it away from him. An investment in knowledge always pays the best interest." --Benjamin FranklinTraditional media vs. New media.Counting impressions vs. Measuring engagement.Measuring share-of-voice vs. Overall return on investment.Lately I've been reading a lot of articles, blog posts and even Twitter conversations that seem to focus on

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-65201892562007940912009-09-30T09:23:00.007-04:002009-09-30T09:56:59.024-04:00

Are you a student studying PR? A professor in communications? A pro who teaches public relations courses? Then get ready for the PR Student Chat (#PRStudChat) challenge!Yesterday, #PRStudChat moderator Deirdre Breakenridge (four-time author and president of PFS Marketwyse) and host Valerie Simon (Senior Vice President, BurrellesLuce, media monitoring and measurement) announced a twist to the

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-32078190286727770302009-09-29T09:25:00.007-04:002009-09-29T10:33:43.946-04:00

Gotta give a shout out to the AMAZING students in American University School of Communication's media relations class. I was invited to speak to the class last night about my experiences in public relations/communications and I had a BLAST! Thank you again for having me!Below is a brief list of resources that I included at the end of my presentation. This is by no means an exhaustive list. My

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-4596716851893315892009-09-21T07:10:00.005-04:002009-09-21T07:49:16.186-04:00

I spotted Geoff Livingston's great post entitled, 'Why Being Dubbed a Social Media Expert or PR Guy Rankles Me' and had to recommend that all other communication pros give it a read.I agree with Geoff 100% that the term "public relations" has become synonymous with media relations or publicity and no longer seems to invoke or indicate the strategic planning associated with some of the best

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-35890531691174295532009-09-10T10:33:00.004-04:002009-09-10T10:40:34.708-04:00

I've been asked to speak to a media relations class at American University in a few weeks. In addition to going over new media tools, media monitoring, pitching basics and how to build and effectively maintain media relationships, what information, tips, advice or general knowledge should I share with the class? Students: what types of information would be useful? I'm told this a senior level

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-58816991160689692152009-08-31T17:12:00.010-04:002009-08-31T20:30:07.976-04:00

Last week the PRSA (arguably our industry's most influential organization) released a statement in response to reports of public relations practitioners violating its ethical codes. In its press release, PRSA states: Over the last few months, there have been several news accounts of promotional tactics that signal a common thread of malpractice under the Public Relations Society of America’s (

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-24817047348214102402009-08-26T07:55:00.003-04:002009-08-26T08:11:27.486-04:00

Since last year, I have been following the issues between Clean Air Gardening in Dallas, TX, and its former IMC agency, Christie Communications based in Santa Barbara, CA.  Clean Air Gardening launched a Web site alleging egregious and horrible mistakes made by Christie Communications and over the last several months has appeared to post legal communications between their respective lawyers as

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com6tag:blogger.com,1999:blog-5540210121954940471.post-65215006403245034192009-08-22T08:27:00.009-04:002009-08-22T21:18:10.071-04:00

What a week for the PR industry. The justified outrage over the Brody PR debacle seems to be diminishing (Seriously, I was going to link to a story about it, but just search "Brody PR" and look at some of the headlines/blog posts that come up). I am finally addressing something that makes my blood boil (and yes, it makes my blood boil even more than a PR agency spamming more than one hundred

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-74311860755025623592009-08-10T10:59:00.012-04:002009-08-10T12:06:39.069-04:00

Today's MediaPost Online Spin is a great article written by Kendall Allen and seeks to address the question, 'What Constitutes Coverage in the Age of Social Media?' Businesses used to a traditional media relations program (print, online coverage by media outlets, and MAYBE a few bloggers) probably ask themselves this question all the time. Questions I've heard in recent months include:Does a

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-70108799424663905972009-07-21T13:44:00.004-04:002009-07-21T14:00:21.649-04:00

I haven't had the opportunity to blog in awhile, but I want to revisit and expand upon my last blog post from June - "Measuring Tactics vs. Measuring Success."Having had more time to really think about this, I've decided that a better way to think about campaign measurement is by developing "output metrics" which examine a certain tactic or execution of a specific program along with "outcome

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-9572655578669191072009-06-16T22:24:00.006-04:002009-06-16T22:53:54.055-04:00

I met with a fellow PR Pro tonight and we got to talking about measurement. As we discussed levels of engagement, number of clicks/views, downloads, comments made, number of e-mails sent, sign-ups for white papers, promotions and other sorts of "lead generating" content, it dawned on me - this is a tactical discussion-we're only talking about the measurement and results related to a specific

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-43515398016234465202009-06-09T15:26:00.009-04:002009-06-09T16:43:43.183-04:00

This is the Twitter bio of a person who decided to follow me in the last week:"I get 5,000 followers a week on Twitter! Let me show u how 2 2!"It's the archetype as old as the high school clique - does 'popularity' mean influence?Maybe its just me, but followers don't necessarily equal influence. While auto-follow, auto-DM of new followers (nothing I've ever done or tried btw) is popular among

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com1tag:blogger.com,1999:blog-5540210121954940471.post-39877899617691854402009-06-04T18:00:00.002-04:002009-06-04T18:35:46.452-04:00

It's been awhile since I checked-in on the ongoing dispute between Clean Air Gardening in Dallas, TX, and its former IMC agency, Christie Communications based in Santa Barbara, CA.  I first wrote about this in October of last year and from the looks of things, there appears to be no resolution.Clean Air Gardening launched a Web site alleging egregious and horrible mistakes made by Christie

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-48659836016853176612009-06-01T15:07:00.002-04:002009-06-01T15:15:39.152-04:00

After a hiatus, I am back in the blogging saddle! My apologies to anyone who has regularly viewed the blog last month only to find no new posts. I have been busy settling in to my new apartment and travelling. My schedule is calming down now, so I am getting on my soapbox much more regularly!If you want to know what I'm up to on almost a daily basis, please follow me on Twitter! DM or @ me and

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-10542968026392738082009-05-01T07:05:00.002-04:002009-05-01T07:36:04.718-04:00

I'm a little late in getting this post up, but a big congratulations to GovLoop, the premier social networking site for those in government, for breaking the 10,000 member mark earlier this week.For those wondering more about what GovLoop is and what the members of GovLoop have been doing, check out the press release announcing its 10,000+ members and recent milestones.GovLoop memberships are

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-44655604981742935542009-04-22T11:36:00.009-04:002009-04-22T15:21:19.628-04:00

I was reading Heidi Cohen's piece on ClickZ entitled 'PR goes Multichannel' (pretty good overview of how marketers need to start understanding the new PR landscape) and I couldn't ignore the comment someone made at the bottom (it wasn't me):Way to go on misunderstanding what public relations is about completely, and helping to continue spreading misinformation about the field. What you're talking

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com1tag:blogger.com,1999:blog-5540210121954940471.post-42177972978996537282009-04-19T14:03:00.003-04:002009-04-19T15:02:38.472-04:00

I've met a lot of communication professionals looking for jobs lately. Even in today's tough economy, there are lots of companies and organizations looking for talented pros.Below I have listed some of my favorite job sites. Please feel free to suggest additional sites in the comments section of this post.The Brad Traverse Group - A subscription site ($5/month) the Brad Traverse Group lists jobs

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com1tag:blogger.com,1999:blog-5540210121954940471.post-39091006261205466592009-04-03T08:45:00.004-04:002009-04-03T09:03:04.036-04:00

Congratulations to Peter Shankman, the brilliant founder of Help A Reporter Out (HARO), which is celebrating its one-year anniversary today.Peter, thank you for providing a valuable resource to your fellow PR Pros and businesses who want to tell journalists their stories.  I look forward the morning, afternoon and evening editions of HARO.  You have truly made a difference in media relations by

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-73725528279586532252009-04-01T09:37:00.006-04:002009-04-01T10:23:50.191-04:00

I've been a bad blogger lately. One post for the month of March is not good. Granted March for me was a swirl of new business meetings followed by presentations and a week's long vacation (no computer to write with during that time). But it seems that more and more I encounter people that are not writing on their blogs as much as they used to. The reason: Twitter.Now this sounds counterintuitive.

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-70976215728141300492009-03-17T10:24:00.007-04:002009-03-17T12:07:40.711-04:00

Him: "I don't know what to do, so we do it all!"This was expressed to me by a marketing manager who works for a major systems integrator with numerous federal and commerical contracts. He was explaining to me that he was pushing very hard for his traditionally conservative company to use more social media tools for thought leadership and demonstration of capabilities. When I asked him how he

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-45124689222914372652009-02-28T10:27:00.005-05:002009-02-28T12:26:03.312-05:00

K.D. Paine's The Measurement Standard is a must read for any PR Pro.  An entry from earlier this month identifies the six critical consequences individuals (and arguably companies) face by NOT participating in social media. With continuous talk about metrics and what companies and individuals stand to gain by implementing strategic social media tactics, K.D.'s post demonstrates (in a more

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-23959975610941091062009-02-23T09:01:00.003-05:002009-02-23T10:59:42.039-05:00

Last November I posted a link to ZDNet's Jennifer Leggio's survey for internal MARCOMM folks to find out how satisfied internal people were their agency's ability to recommend, implement, sustain and measure social media campaigns.  Last Thursday, Jennifer posted the answers to her survey.  There are some VERY interesting findings in terms of how internal communicators view their agencies as well

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-12606047219245613242009-02-16T09:32:00.006-05:002009-02-16T10:14:09.219-05:00

I love Twitter.  I follow so many interesting PR Pros, Web/Graphic Designers, Public Affairs Officers, Social Media Gurus, Journalists, Political Strategists and Goverati types that use and love all different types of communication methods.  What strikes me as odd is that there seems to be a reoccurring topic that is the subject of blog and twitter posts: What PR is and what is isn't.Don't get me

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-87932187742411583032009-02-10T20:03:00.005-05:002009-02-10T20:52:02.595-05:00

I participated in journchat last night (#journchat for those searching Twitter).  There was an interesting discussion about media relations and I shared my professional opinion:PR approach: don't be a "source." Strive to be a RESOURCE for media and customers. Not about just getting publicly noticed #journchat.This got a great response from those attending #journchat (You are all awesome!) and I

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-4859507210652031242009-01-19T09:16:00.004-05:002009-01-19T10:17:08.511-05:00

Like everyone in America, I was astounded to learn that on Wednesday, U.S. Airways Flight 1549 from New York's JFK airport heading to Charlotte crashed into the Hudson river shortly after take-off. Miraculously, all 155 passengers and crew members on board were not seriously injured and everyone made it off the plane thanks to the quick thinking and training of Captain Chesley B. “Sully”

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-43641168438763536582009-01-11T11:33:00.007-05:002009-01-11T12:05:37.295-05:00

Due to the inauguration, it seems like most communication associations and groups are having their monthly meetings this week.  Not surprisingly, a lot of the topics center on government agencies current use or the potential uses of Web 2.0 to better connect and engage with citizens. Here are two upcoming "can't miss"meetings this week.  Registration may or may not still be open:AFCEA Bethesda:

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-1862894508392068142009-01-06T09:50:00.006-05:002009-01-06T10:25:22.088-05:00

I ran across Dr. Mark Drapeau's EXCELLENT post on PBS' MediaShift blog regarding how social media can impact government communicators' and truly facilitate a government not just for the people, but "government with the people."What struck me the most about Dr. Drapeau's post is how similar it is to ideas and strategies being implemented by companies in the B2B market. His thoughts for government

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-38240033145299452052009-01-05T18:31:00.003-05:002009-01-05T18:45:53.067-05:00

I won't use his name publicly, but I do want to thank a certain radio journalist for the wonderful follow-up e-mail he sent me in relation to an interview I helped him set-up with a client. He praised my responsiveness, candor and ability to deliver (this was NOT an easy interview to schedule-lots of issues surrounding the coordination). Most importantly, he paid me the ultimate compliment by

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-77811082168250542032009-01-02T09:22:00.007-05:002009-01-02T09:46:46.171-05:00

Nielsen Online released their latest findings in December about online video viewership.According to the report, 65 percent of online video viewers stream content between 9am – 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am – 8pm on weekends. Nielsen finds that with a 96 percent broadband penetration among at work Web visitors in October and with

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-75414733277130021382009-01-01T15:37:00.006-05:002009-01-01T15:51:00.123-05:00

Back in October I wrote about Clean Air Gardening in Dallas, TX, launching a Web site alleging egregious and horrible mistakes made by its former IMC agency, Christie Communications based in Santa Barbara, CA. As it is the New Year, I decided to check in on the Web site to see if it was still up and to see if a resolution had been reached between the agency and its former client.It appears (at

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-40260325997161300032008-12-31T13:13:00.002-05:002008-12-31T13:17:10.409-05:00

I wish everyone a fantastic, prosperous, healthy and most importantly peaceful 2009. Let's all resolve to make this world better for our family, friends, and even perfect strangers we've yet to meet.Smile more. Laugh lots. Stress less. And inject more love in to the world in 2009.Happy New Year all!

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-71290051595746489722008-12-30T14:08:00.005-05:002008-12-30T15:03:52.592-05:00

It's the end of the year which means it's time for "best of lists" and predictions.  I'm going to the later route with predictions.FWIW here are my PR predictions for 2009:Social Media and digital strategies increase in popularity.  Companies, non-profits and organizations begin to realize the true costs (time and labor) to effectively create, maintain and engage with target audiences.PR goes

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-50672103161528769942008-12-30T14:05:00.001-05:002008-12-30T14:06:45.956-05:00

Yes, today's my birthday! Shameless self plug!:)

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-4028584152454646532008-12-29T10:03:00.006-05:002008-12-29T10:16:36.909-05:00

Do you really need a PR agency? And if you think you do, what should they be doing for you?The PR industry is changing and the faltering economy means MarComm initiatives are often the first to get cut in reduction of company budgets. There's even disagreements within the PR community over what our industry is and what it isn't. No wonder potential clients often scratch their heads when agencies

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-23219833623206865872008-12-25T19:55:00.002-05:002008-12-25T19:56:20.409-05:00

Merry Christmas everyone! Hope you are having a wonderful holiday!

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-3345676562566505012008-12-22T18:23:00.001-05:002008-12-22T18:26:20.201-05:00

My apologies to anyone checking my blog recently for more "how-to" posts only to discover that I've only written one since declaring December "how-to" month. Very, very, very bad of me!I promise a flurry of posts towards the end of the year. I have written several but work and the busy holiday season has derailed me from posting. I promise more soon so please keep checking back!

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-52571717475827997942008-12-07T09:13:00.017-05:002008-12-07T15:58:56.320-05:00

I'm making my first 'how to' post all about how to get the most from your PR internship.  When I was in college, I was very fortunate to land multiple internships to help me broaden my professional experience and my skills. We've all heard why internships are important. Some firms have strong structured intern programs, while others have more loose informal programs. Regardless of how an agency's

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-81304511420673827822008-12-05T15:10:00.004-05:002008-12-05T15:18:55.697-05:00

New business meetings and strategic planning for clients is taking up a lot of my time lately. That being said, I'm declaring December the "How To" month.I noticed that my post on how to get the most from your PR firm has gotten quite a few hits (thanks google analytics). So, I'm making December a month on best practices and strategic initiatives that I've learned/encountered. This is definitely

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-30449335492345930412008-11-25T10:02:00.004-05:002008-11-25T10:20:13.794-05:00

Does your firm "get" social media for its clients?Jennifer Leggio at ZDNet is trying to find out which PR firms understand and are executing successful social media campaigns for their clients. She's created a survey for companies (read: NOT PR pros/agencies) to weigh-in on what PR firms are doing and more importantly should be doing in regards to social media.I suspect we'll see the usual

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-19222814971277921642008-11-11T17:25:00.006-05:002008-11-11T18:34:02.645-05:00

I've been in a lot of new business meetings lately. I've heard all kinds of stories about dealing with PR and advertising agencies when it came to account management, managing expectations and measuring results. Some are good. The majority are bad and there appears to be a lot of frustration with not knowing how to move forward internally to make sure that history does not repeat itself when it

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-84764884043592780892008-11-07T13:22:00.010-05:002008-11-07T14:08:27.175-05:00

As I posted earlier, I have had some issues with Marriott in relation to establishing a block of rooms for my wedding last month. The most surprising thing is that after what I thought was a ridiculous comedy of errors, I thought everything I had been resolved.I was wrong.Let's start with what went wrong when I arrived at the Marriott location where my block of rooms was reserved and where I

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-11557197662708612702008-11-05T13:37:00.010-05:002008-11-05T15:41:06.474-05:00

Congratulations President-Elect Obama!Having lived in the greater D.C. metro area for most of my life, I can see where the new administration is going to have a significant impact - including how government agencies, government contractors and corporations communicate with their constituents, clients and customers.For what it's worth, here are my projections on how the new administration will

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-9594003181138610782008-11-04T11:05:00.001-05:002008-11-04T11:05:35.884-05:00

GO VOTE!

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-31044394920549195542008-11-03T09:06:00.002-05:002008-11-03T09:10:19.700-05:00

I'm back to PR after a fantastic wedding and wonderful honeymoon!Thank you for all your kind e-mails and well wishes!I'm slowly making my way through my inbox after being away for an entire week. I'll have lots of new posts soon on all things PR.Back to sorting through e-mail....(note to self: next time develop and turn on filters when out of the office for an extended time...)

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-22546028565488707432008-10-22T18:47:00.003-04:002008-10-22T18:52:08.257-04:00

And yes, the bride is ME!!!I am getting married this weekend! I won't be back blogging until the first week of November, but please check out some of the people on my blog roll. They are all excellent resources and have great information on PR and other aspects of our industry.I will still be doing Twitter updates....some PR related, some not. So if you aren't following me on Twitter yet, please

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-20016496970773925372008-10-20T09:51:00.005-04:002008-10-20T10:01:24.527-04:00

As I previously mentioned, I've had some issues with Marriott in regards to my upcoming wedding.Finally, after much back and forth and many hours spent on the telephone and sending e-mails, Marriott has resolved the frustrating customer service process I have experienced to my satisfaction.They are providing me with a hospitality suite for the five days I am staying at their location for the same

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-54499393597880121182008-10-16T13:01:00.003-04:002008-10-16T13:16:38.623-04:00

No, not my clients! (I love you all!)But I do have to give a shout out and acknowledge Richard Laermer at The Bad Pitch Blog for his Oct. 5th post (rant) on difficult PR clients.Thank you, Richard for saying what many of us sometimes feel and highlighting what several of us have encountered over the years with difficult clients.If you are a client looking for advice on how *not* to treat your

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-79607860598380019362008-10-10T11:14:00.005-04:002008-10-10T12:09:18.410-04:00

Clean Air Gardening in Dallas, TX, has launched a Web site alleging egregious and horrible mistakes made by its former IMC agency, Christie Communications based in Santa Barbara, CA. Among the allegations made by Clean Air Gardening's President, is that Christie Communications provided poor quality deliverables (press releases and media kit materials) and violations of process (company alleges

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-21913228183259358122008-10-06T09:20:00.003-04:002008-10-06T09:44:32.690-04:00

As I do 2009 planning for several clients, I am noticing that more and more of them are devoting resources to further development or enhancements of their internal communication programs.Historically, most clients internal communication programs are linked closely with HR and rightfully so.  But what I'm noticing is a trend to want to develop a more robust internal program that while involves HR,

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-37617577342616206822008-10-02T09:37:00.003-04:002008-10-02T09:48:30.781-04:00

HUGE Thank you to Beth Kanter who just posted her analysis on how much time it takes per week for companies, non-profits and other organizations to implement a sound social media strategy.  Beth has even made her excellent slide demonstrating the time available for download on Slideshare for all of us to review and "remix" if necessary.Beth, YOU ROCK!  I appreciate your analysis and definition of

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-62945061836591988882008-09-30T16:09:00.006-04:002008-09-30T17:00:52.792-04:00

Richard Edelman is back to his blog after recovering from his surgery (Glad to have you back!). His post today lists a multitude of alternative news frames, including naming of additional spokespersons, organizations and news angles that could help explain to the American people (and the rest of the world) how on earth the U.S. ended up in this financial debacle. Richard makes some excellent

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-9295323199666183202008-09-30T09:50:00.004-04:002008-09-30T10:01:08.988-04:00

Just checked Google Analytics and found that 15 people from a USAA network location visited my site in the last 48 hours.I LOVE USAA! I'm one of their biggest fans.  There's a reason that they are consistently ranked as having the best customer service in the the financial and insurance industry - they genuinely care about their members.  A lot of other companies could take a lesson from them!A

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com5tag:blogger.com,1999:blog-5540210121954940471.post-30475510486242198472008-09-26T10:05:00.009-04:002008-09-26T11:47:29.780-04:00

I'm bummed today because what I considered a trusted and respected brand has let me down.  Anyone following me on Twitter knows that as of last night, I have major issues with Marriott.I'm getting married next month.  My fiancee and I contacted the Marriott near our wedding site to establish a block of rooms for our guests who required overnight accommodation.  We chose the Marriott not only for

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-68002268625836572072008-09-22T09:14:00.002-04:002008-09-22T10:12:18.071-04:00

I've stated that we need better rules of engagement between journalists and PR professionals when it comes to conducting media relations. One of the things I suggested is that PR pros begin recommending and demonstrating the effectiveness of alternative ways to communicate their client's core messages in today's multimedia world.I was stoked this morning to read Robert Niles post at The Knight

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-59324638940612965512008-09-19T09:30:00.002-04:002008-09-19T09:33:36.632-04:00

Logged in to Twitter this morning to discover new themes and the ability to customize twitter page as well as options to streamline the pages.Love it so far! Great job Twitter!

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-85791154920239241822008-09-17T10:53:00.003-04:002008-09-17T12:32:36.627-04:00

A recent survey conducted by Sapient of CMOs and senior marketing professionals finds that agencies' digital strategy and interactive capabilities are becoming increasingly important.Sapient surveyed over 200 CMOs to find out what's important to them in the next 12 months. Agencies capable of planning and executing digital strategies, with a heavy emphasis on leveraging emerging technologies and

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-3448643176615553402008-09-15T09:29:00.005-04:002008-09-15T10:03:45.861-04:00

This month's poll is a result of a conversation I had last week with a fellow PR pro in the D.C. area (If anyone knows how I can fix the formatting of the poll, shoot me an e-mail!). As most of you know, the end of the government's FY means lots of BD work for BtoB and BtoG clients. One of the things my colleague told me is that several of his clients are cutting back on the media monitoring and

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-55933325321626925672008-09-11T10:02:00.009-04:002008-09-15T10:00:36.899-04:00

Pew released the findings of its news audience survey last month and it continues to find that more and more Americans are turning to alternative news sources to get their latest news, but not necessarily relying on just medium or vehicle for information.What's interesting about Pew's latest findings is that they have developed categories to classify the types of individuals that consume news.

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-18374235615439626762008-09-05T16:07:00.003-04:002008-09-05T16:14:43.047-04:00

The agency I work for has put together a series of podcasts to add our two cents about MARCOMM. You can listen to them here. Mine's entitled "PR's Role in Enhancing Marketing Efforts" (OK, so not the most creative title), but it gives an overview of what I believe to be some of the strong benefits of executing a strategic public relations campaign in conjunction with other marketing, digital

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-18751043293535455272008-09-03T13:33:00.004-04:002008-09-15T10:01:17.804-04:00

"The Perfect Pitch." That's what the baseball said on the desk of my manager when I was an intern at a large PR house. I remember asking him: "What makes the perfect pitch?" He responded: "It depends."Its been almost 11 years since then. As media relations changes, I've been thinking about my exposure to the industry and how I was "taught" to pitch. I use that term loosely because it wasn't until

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-9180343677769521142008-09-02T08:00:00.006-04:002008-09-02T10:08:06.906-04:00

Before the long holiday, Jason Calacanis wrote an article that fired up the PR world much like Steve Rubel's musings from a few weeks ago. Entitled, "On How to Get PR For Your Startup: Fire Your PR Company," the The interesting part is the amount of response Jason's posting fired up the old guard in the PR world. Richard Edelman took to his blog to address Jason's criticism of the PR world and

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-438717541876435112008-08-29T20:36:00.003-04:002008-08-29T20:42:56.588-04:00

I noticed that my former colleague Jada Cash wrote a blog post about my blog this week! Thanks Jada! A HUGE shout-out to my fellow Slackers in Chi-town. Be sure to check out their blog. It's written by everyone (and I do mean everyone) who works at Slack Barshinger. Hence its cool name!Love you all! Let's grab a beverage next time I'm in town! :)

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-1596086775143899192008-08-29T07:44:00.002-04:002008-08-29T07:48:53.613-04:00

I am so sorry for being absent most of this week! I've spent the last six days packing, moving and not having an Internet connection. We're finally finished, so I will be back to all things PR next week! Have a great Labor Day weekend! I can't believe the summer is almost over!!!

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-44709811537781248722008-08-24T18:03:00.005-04:002008-08-24T18:28:13.800-04:00

Wow! I've only been blogging a short time and I've already gotten such a great response!HUGE shout out to Jennifer A. Jones at Speak Media Blog! Jennifer blogged about my Better Rules of Engagement post on Thursday!!! I've been reading Jennifer's blog for over a year and it is a must read for anyone in the MARCOMM/IMC world. Thank you Jennifer!I've also gotten some great comments from SCA

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-47761132320320536822008-08-21T10:01:00.002-04:002008-08-21T10:18:49.499-04:00

I'm in love with The Flip. I want one. I want my clients to get one. Simple, easy and very straightforward. Perfect for showcasing quick interviews with executives (we could have a video quality debate here, but I'm not going there) as well as for video case studies, media training and employee testimonials/discussions.The latest flip has a rechargeable lithium ion battery or the first models

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com1tag:blogger.com,1999:blog-5540210121954940471.post-90148074378337937822008-08-20T09:47:00.006-04:002008-08-20T10:56:45.136-04:00

My post earlier this week reflected on the current state of media relations and whether or not the pitching system is broken. My unwavering stance is that the current system IS broken, but it does not mean that it is not beyond repair or at least tweaking.Recent trends (listed in my post called the Pitching System IS Broken) indicate a shift in how PR professionals and members of the media are

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com2tag:blogger.com,1999:blog-5540210121954940471.post-30882685162031830432008-08-18T09:26:00.003-04:002008-08-18T09:31:48.240-04:00

Last week the PR blogosphere lit up with a debate on whether or not media pitching is now a broken system. Steve Rubel's post touched off a flurry of comments and backlinks on other blogs about how PR professionals currently contact the press. Citing many reasons, Wired's Chris Anderson and Lifehaker's Gina Trapani (creator of the official PR Spammers Wiki) gave before they outed bad PR

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com1tag:blogger.com,1999:blog-5540210121954940471.post-45182445905685845112008-08-17T20:24:00.001-04:002008-08-17T20:26:14.076-04:00

Just registered my blog on technorati!Technorati Profile

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-46862057408211983322008-08-17T15:07:00.004-04:002008-08-17T15:45:42.626-04:00

Last Thursday evening I attended an IABC event in Rosslyn. The topic of discussion that evening was Social Media given by Denise Graveline, President of Don't Get Caught, a communications consulting firm in D.C.Denise gave one of the best overviews of social media that I have ever attended to a crowd of about 100 communicators from government, private industry, non-profits and associations.

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0tag:blogger.com,1999:blog-5540210121954940471.post-78277227992442449462008-08-17T14:51:00.002-04:002008-08-17T15:04:03.782-04:00

I love the public relations industry. I am extremely happy and blessed that I get to do what I love for a living. I also recognize our industry is changing, evolving and everyone has an opinion on where it's going and what's next. What prompted me to get on my soapbox? A few things:1. Colleagues telling me to put my ideas out there instead of having long-winded debates in their offices.2.

Colleen Campbellhttp://www.blogger.com/profile/11138643950432940726noreply@blogger.com0