Online Video Viewing Popular At Work

Nielsen Online released their latest findings in December about online video viewership.

According to the report, 65 percent of online video viewers stream content between 9am – 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am – 8pm on weekends. Nielsen finds that with a 96 percent broadband penetration among at work Web visitors in October and with many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing.

This latest data confirms what myself and fellow MARCOMM pros have been telling clients for the last 24 months: if you want to engage, educate and reach your target audiences, spend the time to create meaningful content.

For B2B, the increasing online video viewership trend means an opportunity to create videos to target and capture core audiences and keep them engaged throughout the longer sales cycle. If done properly, it means there is a greater chance to learn and address customers needs that shows (not just "tells") why a particular company's product or service is better than the competitors. It also can help further a company's brand and create links across products and services to help organically grow client accounts for other services.

While not new, video viewership in relation to B2B purchases will continue to play a critical role. The data indicates the behavior/demand for online video content is there - why not participate?

Flip-ing Out

I'm in love with The Flip. I want one. I want my clients to get one. Simple, easy and very straightforward. Perfect for showcasing quick interviews with executives (we could have a video quality debate here, but I'm not going there) as well as for video case studies, media training and employee testimonials/discussions.

The latest flip has a rechargeable lithium ion battery or the first models allow you to record up to 60 minutes of video with replaceable AA Alkaline batteries for up to two hours of use. Storage space is 1-2 GB and the the "flip out" USB arm allows you to plug The Flip in directly to your USB port and begin editing video on its custom software which is included.

Now anyone can easily be a video editor. Definitely looking in to getting one to add video to the blog!