Below is a brief list of resources that I included at the end of my presentation. This is by no means an exhaustive list. My goal was to provide some high-level sources for the class to go to for information about the changing communications industry.
Here are just some of the resources I check everyday. Almost all have free newsletters, webinars, white papers, or other content to further our knowledge of the communications world:
- SEMPO (Search Engine Marketing Professional Organization)
- Marketing Profs
- Media Post Publications
- BtoB Magazine
- DM News
- Social Media Today
- O'Dwyer's Public Relations
- PR Week
- Ragan Communications
I also strongly recommend signing up for Commentz, run by the wonderful Sarah Evans (@PRSarahEvans) and David Teicher (@Aerocles). It's free and a great resource for those who want to look at informative and important communications stories of the day.
Finally, Twitter! Thanks to Valeria Maltoni (@ConversationAge) for her excellent list of 100 PR People Worth Following on Twitter. If you are a communications pro looking to expand (or start) your list of people on Twitter, definitely start there. Also, I have to thank Meryl K. Evans (@merylkevans) for her excellent post of all the Twitter Chats that may be of interest to budding and veteran communication pros. She just updated the list yesterday so make sure you check it out. I most often attend #journchat on Monday evenings, but after looking at the list, I see that I will be joining a few more chats in the very near future!
Finally, here is a link to a post of some of my favorite job search sites. I also strongly encourage those looking for a job to use Twitter. I find #prjobs, #printerns #PRSA #IABC #PR are good hashtags for those looking for opportunities on Twitter.
Again, thank you to the media relations class at American University. I wish you all continued success in your studies and your budding communications careers. Do not hesitate to contact me if I can be of assistance to you in any way!