Wednesday, September 17, 2008

Demanding Digital? You're Not Alone...

A recent survey conducted by Sapient of CMOs and senior marketing professionals finds that agencies' digital strategy and interactive capabilities are becoming increasingly important.

Sapient surveyed over 200 CMOs to find out what's important to them in the next 12 months. Agencies capable of planning and executing digital strategies, with a heavy emphasis on leveraging emerging technologies and social networks, was prominently mentioned.

Jennifer A. Jones has listed what Sapient found to be The Top 10 Wish List for Agencies of the Future. Check out her comment on keeping up! I couldn't have said it better myself.

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